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Author Talk in NYC: Prof. Larreche on the Momentum Effect
Matt Williamson
in Network
INSEAD USA,
New York
Date/Time
Nov 20, 08
Start Time
06:30 AM
Duration
2h 00min
Location
SwissRE
Street
55 E 52nd Street, NY, NY
Zip
10055
City
New York
Organizer
Matt Williamson, INSEAD Tri-State
Contact
mcwilliamson@gmail.com
646-258-4576
646-258-4576
Tags
Author Talk
Event Description
Author Talk: INSEAD Professor Jean Claude Larreche presents his new book, The momentum effect: How to Ignite Exceptional Growth
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As founding Chairman of StratX a strategic development consultancy with offices in Boston, Paris and Tokyo, and currently the Alfred H. Heineken Marketing Professor at INSEAD, Jean-Claude Larreche has always combined his academic life with a business career.
Professor Larreche will present to us his latest book: The Momentum Effect, How to Ignite Exceptional Growth. In the book, launched this year to wide acclaim, he discusses what he has uncovered about the secrets of momentum. In particular, Larreche shows why some firms deliver exceptional growth and sets out a systematic eight step process that creates the conditions under which the phenomenon occurs.
When: Tuesday, November 20th from 6:30 to 8:30 p.m.
Where: Swiss Re
44th Floor Main Reception
55 East 52nd Street New York, NY 10055
– Bring ID – Enter through Park Avenue Plaza
Program:
6:30 pm Networking
7:00 pm Presentation and Q&A
8:00 pm Cocktails and networking
Participation: Free to USIAA members/$10 per person non-members
Registration: Space is limited, please register before November 15 by sending an email to mcwilliamson@gmail.com
====================================
As founding Chairman of StratX a strategic development consultancy with offices in Boston, Paris and Tokyo, and currently the Alfred H. Heineken Marketing Professor at INSEAD, Jean-Claude Larreche has always combined his academic life with a business career.
Professor Larreche will present to us his latest book: The Momentum Effect, How to Ignite Exceptional Growth. In the book, launched this year to wide acclaim, he discusses what he has uncovered about the secrets of momentum. In particular, Larreche shows why some firms deliver exceptional growth and sets out a systematic eight step process that creates the conditions under which the phenomenon occurs.
When: Tuesday, November 20th from 6:30 to 8:30 p.m.
Where: Swiss Re
44th Floor Main Reception
55 East 52nd Street New York, NY 10055
– Bring ID – Enter through Park Avenue Plaza
Program:
6:30 pm Networking
7:00 pm Presentation and Q&A
8:00 pm Cocktails and networking
Participation: Free to USIAA members/$10 per person non-members
Registration: Space is limited, please register before November 15 by sending an email to mcwilliamson@gmail.com
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